What is the purpose of field alerts in the pharmaceutical industry?

The purpose of field alerts in the pharmaceutical industry is to inform stakeholders about potential risks related to marketed products. This is crucial as it ensures the safety of the public by promptly alerting healthcare professionals, patients, and regulatory bodies about any issues that may arise post-approval, such as product defects, quality concerns, or adverse events associated with a drug. Field alerts are a component of risk management and compliance with Good Manufacturing Practices (GMP), as they facilitate timely communication and necessary action to mitigate risks, thereby maintaining product safety and efficacy.

Other options are not aligned with the primary function of field alerts; they focus on marketing, which is not the intent behind issuing alerts in the context of pharmaceutical safety and regulatory compliance.